Dieter Rams’s 10 principles of design

1. good design is innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself

2. good design makes a product useful

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

3. Good design is aesthetic

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4. Good design makes a product understandable

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5. Good design is unobtrusive

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6. Good design is honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7. Good design is long-lasting

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

8. Good design is thorough down to the last detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

9. Good design is environmentally-friendly

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

10. Good design is as little design as possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

 

reference: https://www.vitsoe.com/gb

about photography (and not only…)

1. You’re just as good as your imagination takes you.
2. Photography should be the last thing you’re studying.
3. Old school is the best school.
4. Your camera is nothing but a recorder of what you see and imagine.
5. Holding an SLR doesn’t make you a photographer; you’re just a monkey with an expensive clicker until you learn how to imagine.
6. Perfect practice makes perfect.
7. You can either keep on proving to your delusions that you’re right, or you could actually go out there and improve your work.
8. Sourgraping about somebody else’s work is admitting that yours ain’t as good.
9. Leaving it to “personal interpretation” to some extent is a sorry excuse for not doing your homework properly.
10. Thou shall not steal somebody else’s light.
11. Don’t take pictures; make images.
12. Imagination makes you reach for the stars, but it’s reality that keeps your feet on the ground.

(source: http://jaytablante.deviantart.com/journal/35202581/)

quote of the day #3

“This thing that we call a wedding ceremony is really the final scene of the fairy tale. They never tell you what happens after. They never tell you that Cinderella drove the Prince crazy with her obsessive need to clean the castle, cause she missed her day job, right?”

The Mirror Has Two Faces

quote of the day #2

“Here’s my idea for a fucking sport. I knock a ball in a gopher hole. “Like pool” Fuck off pool, not with a straight stick, with a little fucked up stick. I whack a ball its goes in a gopher hole. “Oh you mean like croquet?” “Fuck croquet. I put the hole hundreds of yards away. Oh fuck of ya, “Oh like a bowling thing?” “Fuck no, Not straight I put shit in the way. Like trees and bushes and high grass. So you can lose you fucking ball. And go whacking away with a fucking tire iron. Whacking away, and each time you miss you feel like you’ll have a stroke. Fuck that’s what we’ll call it, a stroke, cause each time you miss you feel like you’re gonna fuckin die. Oh great, oh and here’s the better part oh fuck this is brilliant. Right near the end I’ll put a little flat piece with a little flag to give you fucking hope. But then I’ll put a little pool and a sand box to fuck with your ball again. Ay, you’ll be there cracking you ass, jacking away in the sand, “oh and you do this one time?” “Fuck no. 18 fucking times.”

Robin Williams – Live on Broadway

quote of the day #1

memorable quotes that make a day so … hmmm *insert smart stuff here*… so… so here goes the first one

“I’m a modern man. A man for the millenium. Digital and smoke free.

A diversified multicultural postmodern deconstructionist, politically, anatomically, and ecologically incorrect.

I’ve been uplinked and downloaded, I’ve been inputted and outsourced. I know the upside of downsizing I know the downside of upgrading.

I’m a high tech lo-life. A cutting-edge, state-of-the-art, bi-coastal multitasker and I can give you a gigabyte in a nanosecond.

I’m new wave but I’m old school and my inner child is outward bound. I’m a hotwired, heatseaking, warmhearted cool customer, voice activated and biodegradable. I interface with my database and my database is in cyberspace, so I’m interactive, I’m hyperactive, and from time to time I’m radioactive.

Behind the eight ball, ahead of the curve, riding the wave, dodging the bullet, and pushing the envelope. I’m on point, on task, on message, and off drugs. I got no need for coke and speed. I got no urge to binge and purge. I’m in the moment, on the edge, over the top, but under the radar. A high concept, low profile, medium range ballistic missionary. A streetwise smartbomb. A top-gun bottom feeder.

I wear power ties; I tell power lies; I take power naps; I take victory laps. I’m a totally ongoing bigfoot, slamdunk rain maker with a pro-active outreach, a raging workaholic, a working rage-a-holic, out of rehab and in denial. I got a personal trainer, a personal shopper, a personal assistant, and a personal angenda.

You can’t shut me up, you can’t dumb me down, cause I’m tireless and I’m wireless. I’m an alpha-male on beta-blockers. I’m a non-believer and an overacheiver, laid-back but fashion foward, up front, down home, low rent, high mantinence, supersize, long lasting, high definition, fast acting, oven ready, and built to last.

I’m a hands on, footloose, knee-jerk headcase, prematurely postraumatic, and I have a love child who sends me hate mail.

But I’m feeling; I’m caring; I’m healing; I’m sharing; a supportive, bonding, nurturing, primary caregiver. My output is down, but my income is up. I take a short position on the long bond and my revenue stream has its own cash flow.

I read junk-mail; I eat junk food; I buy junk bonds; I watch trash sports. I’m gender specific, captial intensive, user friendly, and lactose intolerant. I like rough sex; I like tough love; I use the f-word in my email, and the software on my hard drive is hardcore; no soft porn.

I bought a microwave at a minimall; I bought a minivan at a megastore. I eat fast food in the slow lane. I’m toll free, bite size, ready to wear, and I come in all sizes; a fully equipped, factory authorized, hospital tested, clinically proven, scientifically formulated medical miracle.

I’ve been pre-washed, pre-cooked, pre-heated, pre-screened, pre-approved, pre-packaged, post-dated, freeze-dried, double wrapped, vacuum packed, and I have an unlimited broadband capacity.

I’m a rude dude but I’m the real deal, lean and mean, cocked, locked, and ready to rock; rough, tough, and hard to bluff.

I take it slow; I go with the flow; I ride with the tide; I got glide in my stride; driving and moving, sailing and spinning, jiving and grooving, wailing and winning. I don’t snooze, so I don’t lose. I keep the pedal to the metal and the rubber on the road. I party hardy and lunchtime is crunchtime.

I’m hanging in, there ain’t no doubt, and I’m hanging tough, over and out.”

George Carlin – Life is worth losing